Zynga Looks To Keep ‘Startup Feeling’ After IPO

Posted by on December 19, 2011.

Zynga Looks To Keep ‘Startup Feeling’ After IPO

After announcing it’s plans to go public last week, and the company’s stock performance over the last few days, Zynga founder and CEO Mark Pincus has told Bloomberg that he wants to keep ‘That Startup Feeling’ inside the social gaming juggernaut.

“I think we’ve kept that startup feeling for people,” said Pincus, a serial entrepreneur who founded Zynga in 2007. “Our values of being metric- and outcome-driven enables us to push down ownership and control and leadership to the team, and I think that they appreciate that.

We’re bigger believers in the future of play and social gaming than any other company, and we wanted to be in a position that we had the resources to invest more in that future than any other company,” Pincus said.

“I’m spending the rest of the day on our product,” he said. “I believe that that’s what serves investors the best, and I believe that that’s the way it will be rewarded by the market in the long term the best.”

Whether you participated in Zynga’s (ZNGA) IPO or not, it’s worth paying attention to the company’s performance over the next six months – leading up to Facebook’s IPO. Mark Pincus has managed to build a $9 billion company that “has turned the video game world upside down in its short five-year history,” inspite of the fact that he had “no experience in the game industry and had never managed a big company.”

Read more from the Technology category. Join the discussion by leaving a Comment. You can also share this post on Facebook and Twitter, or stay up to date with all my posts via RSS.

Post your comment:

All comments are moderated so you may experience a short delay before yours appears. Comments should be respectful of other voices in the discussion, and I reserve the right to edit or delete comments at my discretion.


© Copyright 2011 Trent Brook. Last Laugh Reserved.