According to a new report released by The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media,” said Randall Rothenberg, president and CEO of the IAB. A copy of the full report is available here.