There’s a lot of buzz over the Financial Times article on how News Corp backed video site Hulu is showing greater profit growth than competitor YouTube. MediaMemo and PaidContent both dig a bit deeper into the analysis behind the claims.

While Scott Karp over at Publishing 2.0 gives his ten “observations” about what this means for the future of media. I have to agree with number ten – “Six years after Google perfected search advertising, there has been no innovation in online advertising that even comes close to the same scale.”