Scott Karp over at Publishing 2.0 recently commented on The Drudge Report’s relationship between linking to other sites and the engagement of readers to the sites content.

In fact he points out that “the most important difference between the top site and all the other sites, is that this top site — Drudge — has nothing but LINKS.” It seems that links continue to be a simple but powerful component of the sites success.

Who would have thought that sending people away from your site was the best way to keep them coming back. Then again… you just have to look at Google to see the effectiveness of providing useful links.