The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008. Such growth represents an 11 percent increase over the same period in 2007, while quarter-to-quarter growth is slowing.

As you can clearly see in this chart – growth flattens in [...]

Jack Neff at Advertising Age posted a great article today about Ted McConnell, general manager of interactive marketing and innovation at Procter & Gamble, and his statements about social networks as an advertising platform.

Quoted as saying “I really don’t want to buy any more banner ads on Facebook,” McConnell also comments on the so-called “user-generated” [...]

Erick Schonfeld at TechCrunch published an estimate on the current slowdown in advertising revenue generated by Google, Yahoo, Microsoft, and AOL. The sequential growth rate was 12.7 percent in the fourth quarter of 2007, down to 2.8 percent in the first quarter of 2008, 1.1 percent in the second quarter and down to an estimated [...]

Erick Schonfeld over at TechCrunch wrote an excellent post on YouTube and online video today. He points out that many of the current video start-ups are struggling to find a viable business model.

Considering the current financial climate, future aquistions look bleak: “The only startups that will be bought are those with “demonstrable” revenues or those [...]

Google announced it will be ending it’s advertising agreement with Yahoo today. Yahoo was exploring “the option of using Google to provide ads on its websites (and its publisher partners’ sites) in the U.S. and Canada.”

What this will mean for Yahoo in the long run is hard to tell at this point. We might see [...]

Mike Arrington posted about Glam Media’s new extended payment period today at TechCrunch. It seems that Glam is extending it’s terms from 60 or 90 to 120 days.

According to Glam Media: “to better prepare for the current financial situation, Glam anticipates a significant slow down in collection payments from advertisers. Therefore we will need to [...]

Peter Kafka over at All Things Digital posted a balanced perspective today on the growth of ad spending in 2009. While many are extremely pessimistic about online advertising next year, Gawker Media’s Nick Denton for one, Kafka points to a J.P. Morgan report that projects 13 percent growth.

Nick Denton on the other hand was quoted [...]

Gawker Media the company behind such blog brands as Lifehacker and Gizmodo has announced a sixty percent cut in editorial staff at Vallywag. Owen Thomas published the company memo from Gawker CEO Nick Denton today.

Denton had this to say about the current state of the market: “…now the credit crisis is clearly going to affect [...]