Archive for the ‘Marketing’ Category

Hulu Still Yet To Take It All The Way…

VenureBeat has an interesting post about premium video site Hulu. While the post raises some important questions about the site’s future, it is most definitely one company to watch. Let’s see if Hulu can “take it all the way.”

It’s even hard not to be impressed with the 19.7 percent increase in unique visitors the site [...]

Flutter: The New Twitter?

With all the attention Twitter is getting lately, you can’t help but wonder when the micro-blogging service will announce it’s upcoming “business model.”

Making light of the service is not currently in vogue because no one wants to burst the Twitter bubble by posting about potential competitors. Well almost no one. LOL.

P&G Losing Interest in Facebook Ads…

Jack Neff at Advertising Age posted a great article today about Ted McConnell, general manager of interactive marketing and innovation at Procter & Gamble, and his statements about social networks as an advertising platform.

Quoted as saying “I really don’t want to buy any more banner ads on Facebook,” McConnell also comments on the so-called “user-generated” [...]

Online Ad Spending Will Keep Growing in 2009…

Geoff Ramsey over at eMarketer feels that growth for online advertising will continue to show double-digit gains in both 2008 and 2009.

According to a June McKinsey & Co. survey of 340 senior marketing executives worldwide, 91% are using online advertising, and over one-half indicate that their companies plan to maintain or exceed current levels where [...]

New MacBook Pro Photo Leaked…

The AppleInsider released a leaked photograph of the new MacBook Pro. Soon to be released, “the latest photo shows a 15-inch MacBook Pro comprised of aluminum with a glass display that’s framed by a black bezel.”

I am looking forward to getting my hands on one of these as soon as they are released. Apple is [...]

Online Ad Revenue Up 15.2 Percent…

According to a new report released by The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media,” said Randall Rothenberg, president and CEO of [...]

Start a New Business In Today’s Climate?

Conventional wisdom often works against you in business. You can follow all the rules and still come up short – so why play the game with sweaty palms? Bernard Lunn champions this notion in his recent post over at ReadWriteWeb.

I’m really fond of number eight – “Start your most audacious venture now.” That’s the spirit. [...]

Jerry Seinfeld and Microsoft Together Again…

Jim Goldman over at CNBC aims to clarify the relationship between Microsoft and Jerry Seinfeld. It seems that the advertisements featuring Seinfeld and Microsoft founder Bill Gates are not getting the axe after all.

It’s sure is funny how these rumors spread over the Internet – funnier than the Microsoft ads anyway. Apparently however, a Microsoft [...]

Microsoft’s Jerry Seinfeld ads Canned…

Owen Thomas over at Valleywag broke the news today that Microsoft is canning it’s Jerry Seinfeld advertisments. The most recent ad shows Bill and Jerry attempting to get in touch with “everyday” consumers and was poorly received.

Microsoft has anounced that there will be no further advertisments featuring Seinfeld and that this was in fact already [...]

Apple Rejects iPhone Apps…

Apple seems to be making a few developers upset with a new policy on their iPhone App Store. Paul Kafasis writes that “Apple has gone too far. Rejecting an application because it might compete with Apple is simply indefensible.”

Whether Apple is really “stifling innovation” remains to be seen – considering their most recent achievements with [...]