Michael Arrington over at TechCrunch recently commented on the intended message Microsoft is wanting to send to consumers with their new advertisements. This ad cost a reported $300 million dollars to air and shows Bill Gates and Jerry Seinfeld shopping for shoes.

Although Arrington gives the ad a 0/10, I have to commend Microsoft for at least attempting to humanize the software giant and it’s founder. But he’s right on about the lack of clear and simple product benefits. Watch it yourself and make up your own mind.